
Hebrew language radio commercials trying to convince Jews to accept Jesus as a deity were pulled from the northern region radio station "Kol Rega" Thursday after complaints by Jewish religious groups were received at the station.
The radio spots had been scheduled to run for the next several weeks throughout the north. In addition, pressure from Jewish groups forced missionary commercials targeting Jews to be removed from large street TV screens in the northern towns of Tiberias and Karmiel at the insistence of Tiberias mayor Zohar Oved.
The ads use a play on hebrew words to equate Jesus with salvation. Previous campaigns on the side of Israeli buses had previously been thwarted. Jews for Jesus, operating through its Israeli arm, has this year initiated an unprecedentedly aggressive campaign targeting Israeli Jews for conversion.
They appear to be focusing on the northern development towns because of the large percentages of Russian immigrants, many of whom have weak Jewish roots. It has been reported that the multi-year advertising campaign has a budget in the millions of dollars, funded largely by US based evangelical groups.
The Hebrew-speaking missionaries, despite their generous foreign backing, are frustrated by the resistance of Israeli Jews from accepting the "good news" they are trying to promote. Polls show that only a miniscule fraction of a percent of Jewish Israelis say they accept Jesus as a deity.
A community of self-styled, self-proclaimed messianic Jews -- unrecognized as Jews by all normative Jewish groups and estimate to number between ten thousand and thirty thousand -- operate on the fringes of society. The groups are dominated by American immigrants, some with Jewish ancestry but converted to Christian theology, exploiting Israel's law of return to infiltrate Israeli society as citizens.
Israeli lawmakers are seeking to tighten anti-missionary legislation, an effort that is being countered by well-funded "messianic" lobbyists and openly evangelical groups, some operating as Jewish-Christian coalitions spreading funds to Jewish leaders and groups to win greater acceptance in mainstream Israeli society.
Why Jews in and out of Israel oppose messianic missionaries [Video]
Tags: evangelical, jews and christians, jews for jesus, missionaries
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